NJ Lottery Returns to Hot Air Balloon Festival as Presenting Sponsor

The New Jersey Lottery will return as presenting sponsor of the 39th annual New Jersey Lottery Balloon Festival, festival owners announced Jan. 10.

The three-day festival returns to Solberg Airport in Readington on July 29, 30 and 31. This is the largest summer hot air balloon and music festival in North America.

“The New Jersey Lottery has brought a great new experience to fans at the festival and has been a huge win for everyone with lots of fun and excitement, and we are thrilled to continue our long partnership and launch another great event this summer,” said the festival director. Producer Howard Freeman in a prepared statement. “The Lottery has been with us on various levels for over 20 years and as Title Sponsor their partnership allows us to continue to deliver the many great things people come to enjoy every year while also providing many new entertainment features. and unforgettable experiences.”

The New Jersey Lottery Festival of Ballooning returns to Hunterdon County this summer. – THE FESTIVAL GROUP

Last year, a record 175,000 people attended the event. The New Jersey Lottery “Lottery Land” features a multi-level Quick Draw Lounge that offers comfortable seating and views of the festival site skyline and massive hot air balloon rides.

“The New Jersey Lottery is thrilled to continue its partnership with the Festival of Ballooning,” said New Jersey Lottery Executive Director James Carey. “The Festival has proven to be a great platform for us to remind New Jersey of all of our fun and entertaining lottery games. It also gives us a unique setting to connect with people in a fun way at an event they love and have been coming to for over 35 years.

The festival was named New Jersey’s number one family entertainment attraction by the USA TODAY Network; the best festival in the state and one of the top 50 festivals in America by MSN Lifestyle.

According to an announcement, the festival has a financial impact of approximately $52.4 million on the state’s economy. Additionally, festival operators said that 72% of festival goers will make a purchase from a festival sponsor or marketing partner during the year.