If you like understated luxury, then the LOEWE The balloon bag should be on your radar; its classic bucket shape is beautifully constructed to show off the Spanish house’s leathercraft expertise, and we see why it fits into everyone’s wardrobe. It’s also versatile and timeless, even traditional – that’s exactly what we are. not from the Fall/Winter 2022 series by Jonathan Anderson.
The creative director infuses fantasy, even chaos, into an unexpected collection that celebrates balloons as one of its key elements. This time we’re talking about the helium-filled puffy ones universally loved by all kids, translated into ready-to-wear and accessories that take on their rounded shape and brilliant shine.
That’s what we’re talking about. The inspiration is both literal and imaginative, with standard items such as sandals and pumps giving off an almost surreal vibe, thanks to shapes resembling 3D balloons, made of resin, wrapped around a shoe strap or integrated into a heel.
[click on the images below to expand.]
Other conversation starters include jewellery, balloon-print clothing and a classic calfskin round clutch, which can be worn as a necklace or tied casually around the wrist.
Then there are some particularly juicy sunglasses in equally fun colors, where the classic cateye structure is overdone, while playing on the plastic/acetate eyewear trend as well. Either way, the key here is to have fun, and maybe be less serious, when it comes to dressing and expressing yourself – definitely a LOEWE vibe we’re passionate about.
LOEWE Fall/Winter 2022 collection and balloon-inspired accessories, now available in LOEWE stores.